Huxbaby is about minimalist fashions for kids with an adult level of style. Their designs blend super soft organic cotton with a clean aesthetic - clothes that allow kids to be kids without sacrificing style.
The hux philosophy centres around the idea of paring back to essentials and simple style. They believe less is indeed more. Minimalism is a lifestyle and design that is clear of unnecessary complications or clutter, seeking a refinement of form that is steered by function.
With sustainability a focus, their mainly gender-neutral designs allow parents the freedom to buy once and buy well. Most of their clothing is made from gots certified organic cotton or cotton blends that feel luxurious on the skin, whilst still ensuing awareness for the world in which we live.
Inspired by simple design principles, their pieces draw on a minimalist palette matched with playful graphics.